Cleaning House in Email Marketing
Don’t let the quality of your email list data disengage subscribers. CCAH’s Brenna Holmes gives a few time-tested tips for email marketers seeking to build effective house files while engaging current and new subscribers.
In the article, part of the ongoing Partner Insight series, Brenna shares her top five tips for creating a clean and well-engaged email marketing file. Read on to learn what Brenna has to say about opt-in, list purchases and eFile hygiene.
Partner Insights: Tips to Build Your House File